WHY TEA

79 BILLION
In 2012, Americans consumed well over 79 billion servings of tea. 84% black tea, 15% was green tea, the remainder was oolong and white tea.

85%
About 85% of tea consumed in America is iced tea.

ONE HALF
On any given day, over half of the American population drinks tea. The South and Northeast have the highest concentration of tea drinkers.

TEA BAGS
In 2012, over 65% of the tea brewed in the U.S. was prepared using tea bags.

THE ENVIRONMENT
Tea is from a renewable source. Tea is naturally resilient to most insects. Tea oxidation is a natural process.

CURRENT SALES & GROWTH
Away from home tea consumption is increasing at least 10% annually over the last decade. Total sales have increased 16% the last 5 years. Grocery alone surpassed $2.25 billion in 2012.